The World Famous Block Party – Juneteenth Edition at Promenade Square – Long Beach, CA

Built by locals. Funded by the community. Experienced by THE WORLD.
Long Beach has never seen anything like this before.

The inaugural World Famous VIP Block Party is a celebration of Black music, culture, creativity, and the energy that makes Long Beach what it is.

Rooted in the legacy of VIP Records, Black Music Month, and Juneteenth, this experience brings together the sounds, style, and energy that have always lived in Long Beach, from hip hop and skate culture to smooth West Coast vibes, creative expression, and real community.

Not overly produced.
Not forced.
Just fly, intentional, and rooted in culture.

Featuring sounds and experiences by:

• DJ BATTLECAT(Headliner)
• AC The Coldest
• Urban Society LB
• LBC Park Jam
• Soul Cypher LBC
• The Cornerstore LA
• DJ Kaaos Jones
• DJ Smurf
• Malcolm Alexander
• Live Performances
• and more!

What to Expect:

• Live DJs spinning hip-hop, R&B, classics, and global Black sounds
• Cultural pop-ups, kids play zone and interactive activations
• A curated mix of creatives, tastemakers, skaters, artists, entrepreneurs, and community leaders
• Food, drinks, and local Black-owned vendors
• Elevated outdoor energy with VIP experiences available

The World Famous VIP Block Party is being curated with intention by some of the city’s most respected tastemakers, creatives, DJs, producers, and cultural leaders to help shape the future aesthetic and representation of entertainment programming in Long Beach. We believe the city deserves experiences that actually reflect the people who make it special.

It is time to bring back the smooth, cool, community driven energy that Long Beach has always been known for. While this event intentionally celebrates the contributions of Black Long Beach residents and culture, it is ultimately rooted in unity, welcoming all people who genuinely love, respect, and contribute to the spirit of the city.

This event is designed to bring the community together through the power of music while uplifting local businesses, artists, creatives, and organizations.

Note:

Attendees are advised that the event will enforce a clear bag policy. Bag checks and metal wand screenings will be conducted at all entrances. No outside food or drink, weapons, or lighting devices are permitted on the premises.

A Local Resident Sponsor Initiative

“Long Beach ALL DAY” is a Local Resident Sponsor Initiative built to keep culture in the hands of the people, giving Long Beach residents a real stake in funding, shaping, and sustaining the entertainment programming of the VIP Block Party.

SUPPORT THE CULTURE. HELP TO UNLOCK MORE.

All contributions are tax-deductible through the VIP Family Foundation (501c3).

Sponsorship Tiers

Local Love — $50
Support the movement at the ground level while helping fund community-centered cultural programming.

The Day Ones — $100+ (VIP Included)
Includes VIP access + additional supporter recognition and perks.

Neighborhood Sponsors — $250+
Enhanced VIP experience, community mixer access, and additional recognition.

562 Visionary Sponsors — $1,000+
Premium VIP experience + direct support of Long Beach cultural infrastructure and future initiatives.