Ford Holiday River Parade & Lighting Ceremony at Hard Rock Cafe – San Antonio – San Antonio, TX

See Ford Holiday River Parade & Lighting Ceremony Live in San Antonio on Friday, November 27, 2026, Doors Open at 7:00 PM

Join us in celebrating the magic of The Ford Holiday River Parade and Lighting Ceremony! Hard Rock Cafe San Antonio on the Riverwalk has specially packaged tickets to enhance the viewing experience with festive party favors, face painting, and a surprise sure to be a flurry of fun! Enjoy a unique experience at our holiday-themed Limited Time Pop-Up Bar Santas Secret Social! Exploding with tinsel and Christmas trees, its the perfect setting to take in the parade. Friday, November 27th, 20267:00 PM – 9:30 PMDoors open at 6:30 PMCheck-In Table at Hard Rock Cafe Main Entrance on the Street LevelVIP River Level and Mezzanine Level TablesIncludes access to Chef Specialty Holiday Buffet, one alcoholic beverage voucher (redeemable for call liquors, house margaritas, beer, or wine) per person ages 21+ with valid ID, and one scoop of Paciugos Gelato.Admission $99.50++ Per Person Ages 3+Posted Table Ticket pricing is all inclusive of admission, tax, and gratuity for number of guests per table i. e.1 Table for 2 price is all inclusive for admission for 2 guests.Email san_antonio_social@hardrock.com to add seats to your table.✨NEW✨ Santas Secret Social Balcony Admission Admission into the opening night of immersive seasonal pop-up bar, Santas Secret Social and one scoop of Paciugos Gelato. No assigned seating. Guests under age of 21 must depart by 9:30 PM.Admission $79.50++ Per Person✨NEW✨ Santas Secret Social Balcony Admission Section for 4Admission into the opening night of immersive seasonal pop-up bar, Santas Secret Social and one scoop of Paciugos Gelato per guest. Assigned section for 4. Guests under age of 21 must depart by 9:30 PM.Admission $99.50++ Per PersonCHEF SPECIALTY HOLIDAY BUFFET TBDTables have priority placement in front of chairs.++ Subject to an 8.25% sales tax taxes and fees are subject to change at any time. *ALL tickets are final sale. No refunds issued for rain/bad weather.*All checks during event subject to 20% gratuity.

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Planning to attend an event at Hard Rock Cafe – San Antonio

Here’s what all Ford Holiday River Parade & Lighting Ceremony fans must know before attending an event at Hard Rock Cafe – San Antonio. To ensure a stress-free experience, we recommend arriving at the venue at least 45 to 60 minutes prior to the scheduled start time. This allows ample time for navigating local San Antonio traffic, securing parking, standing in long wait lines and passing through venue security.

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