Sports Illustrated has partnered with hospitality experts The h.wood Group to host the Bootsy Bellows x Sports Illustrated Circuit Series Official After Party in Austin during the US Grand Prix. This marquee party will bring guests an unforgettable experience around the most high-speed sporting event of the year and provide an elite playground for those in town for the race with a myriad of branded partner integrations, live performances, photo opportunities and countless buzz worthy moments. Expect a highly curated crowd of celebrity and influential guests with many surprises in store!
Bootsy Bellows and Sports Illustrated today unveiled plans for its star-studded Circuit Series After Party during the Big Race Weekend Oct. 22-24 in Austin, Texas. This marquee party on Saturday, Oct. 23 will deliver guests an unforgettable experience celebrating the most prolific motorsports event of the year.
On the eve of The Big Race, the Bootsy Bellows x Sports Illustrated Circuit Series After Party will offer guests an imaginative playground featuring immersive brand activations, buzz-worthy photo opportunities, and live performances from A-list artists including The Chainsmokers and DJ Irie. Additional artists to be announced closer to the date of the event. The event will take place at the Austin American-Statesman starting at 9 p.m. CT on Saturday, Oct. 23.
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