2020 NFL Experience at the Miami Beach Convention Center Super Bowl LIV Weekend

January 27, 2020

January 27, 2020

15:00 To 20:00

Miami Beach Convention Center, 1901 Convention Center Dr, Miami Beach, FL 33139

Event Description

NFL Super Bowl Experience

The National Football League will showcase Super Bowl Experience presented by Lowe’s will be held at the Miami Beach Convention Center from Saturday, January 25 – Sunday, January 26 and Wednesday, January 29 – Super Bowl Sunday, February 2, 2020. Super Bowl Experience is the most exciting continuous event surrounding Super Bowl LIV – pro football’s interactive theme park offering participatory games, youth football clinics, merchandise from NFL Shop presented by Visa, and autograph sessions with NFL players. NFL Experience also will feature personalized digital photos, a 40-yard dash and vertical jump against NFL players on LED screens, a virtual reality experience, an enhanced Super Bowl rings display, and photos with the Vince Lombardi Trophy! Share your experiences using #SB54.

For exclusive access to Super Bowl Experience presented by Lowe’s, further event information, a virtual concierge, and the chance to win prizes, download the NFL OnePass app, or register for NFL OnePass by visiting www.NFL.com/OnePass.

Saturday, January 25: 10 AM – 10 PM
Sunday, January 26: 10 AM – 8 PM
Monday, January 27: CLOSED
Tuesday, January 28: CLOSED
Wednesday, January 29: 3 PM – 8 PM
Thursday, January 30: 3 PM – 10 PM
Friday, January 31: 10 AM – 10 PM
Saturday, February 1: 10 AM – 10 PM

Super Bowl Experience tickets will go on sale in the coming weeks. Ticket prices, as listed below, will include all games and attractions:

Saturday, January 25: $20 for adults, FREE for kids
Sunday, January 26: $20 for adults, FREE for kids
Wednesday, January 29: $20 for adults, FREE for kids
Thursday, January 30: $40 for adults, FREE for kids
Friday, January 31: $40 for adults, FREE for kids
Saturday, February 1: $40 for adults, FREE for kids

SBXTRA Ticket: $60 (for all ages)
SBXOT Ticket: $50 (for all ages)

SBXTRA allows fans priority access to their favorite Super Bowl Experience attractions ALL DAY beginning at the time slot that you purchased. Look for the SBXTRA sign at the following attractions:
• Autograph Stage (1 autograph for each SBXTRA purchase)
• Vince Lombardi Trophy (1 photo for each SBXTRA purchase)
• Interactive Games (unlimited access)
• NFL PLAY 60 Clinic Field (unlimited access)

Please note: SBXTRA tickets may be purchased for $60 for both children and adults. This ticket includes a general ticket to Super Bowl Experience which is required for entry into the event. SBXTRA wristbands are valid for the entire day of issue beginning with the time slot that you purchased. Everyone in your party using SBXTRA must have an SBXTRA wristband. Only 50 SBXTRA wristbands are available each hour. Please do not attempt to pick up your SBXTRA wristband prior to the time slot that you purchase it for.

SBXOT is a multi-use ticket, good to use for multiple days of fun at the Super Bowl Experience! SBXOT tickets are scannable every day Super Bowl Experience is open except for Friday (1/31) and Saturday (2/1).

See Super Bowl Experience Prohibited Items List, or visit www.SuperBowl.com/SBXPIList.


  • Free autograph signing sessions with 50+ NFL Stars
  • Kids, learn the game skills at Youth Football Clinics
  • Super Bowl Memorabilia Show
  • Live Broadcasts from NFL Network
  • NFL SHOP for Super Bowl merchandise
  • Viewing of the Vince Lombardi Trophy
  • NFL Rush Zone

Previous NFL Experience Locations (2013-Present)

2013 NFL Experience Driven by GMC took place at Ernest Morial Convention Center in New Orleans

2014 – The New York Super Bowl marked the first time since 1992 that the NFL did not hold the event. Instead an NFL type experience was setup along Super Bowl Boulevard; 10 blocks spanning from 34th to 44th Street, along Broadway.

2015 – NFL Experience Engineered by GMC  took place at the Phoenix Convention Center Phoenix.

2016NFL Experience Driven by Hyundai took place at the Moscone Center in San Francisco.

2017NFL Experience Driven by Genesis took place at George R. Brown Convention Center in Houston.

2018 – NFL Experience Driven by Genesis took place at the Minneapolis Convention Center in Minneapolis.

2019 – NFL Experience Driven by Hyundai took place at the Georgia World Congress Center in Atlanta.

Event Information

Ticketmaster Purchase Ticket Link Stubhub Purchase Ticket Link

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