First Ladies of the NFL Super Bowl Fashion Show

An unforgettable charity fashion show during Super Bowl weekend.

The First Ladies of the NFL will once again shine on the runway during their annual Super Bowl weekend fashion show fundraiser. This exciting event showcases the wives of current and former NFL players as they model spring fashions from top retailers such as Biltmore Fashion Park, Kierland Commons, and Scottsdale Fashion Square.

Event Highlights

  • Date & Time: Friday, January 30th, 11:00 AM – 2:00 PM
  • Location: Hospitality Tent at Fan Fest Scottsdale (Scottsdale Fashion Square Mall)
  • Special Finale: NFL wives escorted on stage by their famous husbands
  • Benefiting: Local and national charities supported by Off the Field
This fabulous fundraiser is more than just fashion — it’s about community, charity, and celebration during one of the biggest weekends of the year. If you’re planning your full Super Bowl weekend itinerary, don’t miss this show alongside other must-see events in our 2026 Super Bowl Party Guide.

Tickets can be purchased directly through the fashion show’s Eventbrite page. Be sure to check for early bird promotions and special discounts when booking!

All proceeds benefit charitable organizations supported by the NFL wives of Off the Field. Fashion meets philanthropy — making this one of the standout events of Super Bowl weekend.