2025 AdWest Conference – Individual Ticket Sales for HI Board members only at Elks Lodge #616 – Waikiki – Honolulu, HI

SPECIAL AAF-HAWAII, AD 2 HAWAII AND AAF DISTRICT 13 ONLY:

Get your individual event tickets here for the Fri and Sat Keynote Lunches and for the Sat Best of the West Media Awards-Aloha Party.

Friday, October 3, 2025 Keynote Luncheon Speaker #2

“ALASKA AIRLINES/HAWAIIAN AIR MERGER UPDATE – 1 YEAR LATER”

Speaker: Alisa Onishi,

Managing Director of Hawaii Marketing

Alaska Airlines

Join Alisa as she delves into the significant impacts of the Alaska Airlines and Hawaiian Air mergerone year after its execution. This keynote will explore how the integration has reshaped operations,customer experience, and market strategy, providing critical insights into the challenges andsuccesses of merging two prominent airlines in the competitive aviation industry.Whether you’re in marketing, operations, or leadership, this update offers valuable takeaways onnavigating corporate transitions effectively.

Friday, October 3, 2025 Keynote Luncheon Speaker #1

“MASTERING THE ART OF DIGITAL ADVERTISING”

Speaker: Anna Covert

Founder, Covert Communications

Forbes author and Amazon best-selling digital marketing expert Anna Covert takes the stage to unveilThe Covert Code—her breakthrough framework for dominating digital advertising. With practical insights and proven strategies, Anna will show you how to maximize your marketing budget, target the right audience, and drive real, measurable results—while also protecting yourself from ad fraud and wasted spend. Following her presentation, Anna will host an interactive Q&A with the audience.This keynote sets the stage for a deeper dive in The Covert Code breakout session immediately after lunch.

Saturday, October 4, 2025 – Keynote Luncheon Speaker #1

“The World of Kamea Hadar and Pow! Wow! Worldwide”

Speaker: Kamea Hadar

Hawaii-based Artist/Muralist, Head of Pow! Wow! Worldwide.

In this inspiring keynote, Kamea will share his journey as an artist and the impact of Pow! Wow! Worldwide in transforming urban landscapes and fostering creative collaboration across the globe. Attendees will gain insight into the power of public art and its ability to connect people, revitalize spaces, and inspire future generations.

Saturday, October 4, 2025 – Keynote Luncheon Speaker #2

“What is Tourism for Anyway?: The Nuance(s) of Human Engagement and the Power of Hawai’i to Change the World.”

Speaker: Aaron J. Sala, PHD, President & CEO, Hawaii Visitors & Convention Bureau

Marketing leaders can redefine industry success by elevating human connection over transactions. Hawaiʻi leads this evolution, transforming both visitors and communities through meaningful interactions. These interactions—steeped in the celebrated differences and color consciousness of Hawai‘i’s people—can change narratives and can thus change the world.