Florida Georgia Line, Nelly, Lil Jon & Surprise Performer at Madden Bowl XXI at Indoor & Outdoor Block Party
Madden Bowl XXI: Super Bowl Week Party in Scottsdale
EA Sports partners with XBOX, Twitch.tv, GMC, Pepsi, Verizon, and for the first time ever, the NFL, for Madden Bowl XXI. The event takes place Thursday night from 7 PM to 2 AM at Livewire and Bottled Blonde in Scottsdale, offering fans a mix of live performances, gaming tournaments, and celebrity interactions.
Music & Entertainment
Performers for the night include:
- Lil Jon: DJ and live performance
- Florida Georgia Line: Headlining performance inside Livewire
- Nelly: Headlining performance inside Livewire
Bottled Blonde serves as the VIP area for athletes and celebrities, complete with TVs to follow the party and private meet-and-greets.
Madden Bowl Tournament & Gamer Activation
The event includes a gamer tournament sponsored by GMC and Xbox, with winners competing earlier in the night. Portions of the tournament and Pepsi Halftime Show will be streamed live on Twitch.tv via the EA channel, Xbox Live, and mobile devices. Athletes in the Madden Bowl tournament will draft Ultimate Teams and face off in semi-final and final rounds on the main stage.
Block Party Atmosphere & Interactive Features
- Indoor and outdoor stages with heaters and fire pits to accommodate all weather
- Multiple TVs for fans to follow the tournament and performances
- Pepsi Halftime Show with surprise guests
- Full NFL partnership, including use of the NFL shield for the first time
Madden Bowl XXI aims to create a unique, multi-faceted celebration of gaming, music, and Super Bowl excitement for fans and athletes alike.
Follow all the behind-the-scenes action with hashtag #UltimateSB and stay connected for exclusive updates during Super Bowl week. For additional parties, concerts, and events, explore our 2026 Super Bowl Party Guide.