The NFL Experience: Interactive Fun for Every Super Bowl Fan

A hands-on theme park celebrating football and the NFL in Phoenix.

The annual NFL Experience is a must-visit attraction during Super Bowl week. Fans of all ages can immerse themselves in interactive exhibits, learn new skills, and enjoy once-in-a-lifetime opportunities to celebrate football up close. The event is held at the Phoenix Convention Center North and spans over 850,000 square feet of football-themed fun.

What to Expect at the NFL Experience

  • Try your hand at passing a football like a pro or kicking a game-winning field goal.
  • Youth football clinics through the NFL Play 60 Rush Zone to encourage physical activity for younger fans.
  • Autograph signings with past and present NFL players.
  • Up-close encounters with the Vince Lombardi Trophy, Super Bowl championship rings, and other NFL exhibits.
  • A 30,000-square-foot NFL Shop with limited edition Super Bowl merchandise and authentic NFL products.

The full lineup of appearances and events is announced annually on SuperBowl.com. Special promotions are often available for military members, Arizona Cardinals fans, and families with kids.

Tickets for all days are available now. Don’t miss this chance to experience the NFL like never before. For full ticket information and schedules, visit SuperBowl.com.

Looking to plan your complete Super Bowl weekend? Explore our 2026 Super Bowl Party Guide for concerts, parties, and other exciting events throughout the week.

With interactive games, clinics, exhibits, and exclusive merchandise, the NFL Experience is fun for fans of all ages.