DIRECTV Super Fan Festival: The Ultimate Super Bowl Weekend Experience

Three days of concerts, celebrity appearances, and interactive activities leading up to the Big Game.

DIRECTV, the perennial host of star-studded Super Bowl weekend events, is taking things to the next level with the DIRECTV Super Fan Festival. This unprecedented, three-day music festival features some of the biggest names in the industry, with live concerts, celebrity hosts, and interactive activities for fans of all ages. The festival takes place in Glendale, Arizona’s Sports and Entertainment District, just across from the Super Bowl stadium.

Festival Lineup & Schedule

The multi-stage festival features headline performances by Zac Brown Band, Calvin Harris, Imagine Dragons, and Snoop Dogg on the DIRECTV Super Fan Stage. Supporting acts at the HGTV Lodge include Alesso, Thomas Rhett, Young the Giant, Ingrid Michaelson, American Authors, Jason Derulo, Sam Hunt, Magic!, The Cadillac Three, and Becky G.

Fans can purchase single-day tickets or three-day passes through StubHub, the festival’s exclusive ticket partner. Tickets include on-site parking and limited quantities are available.

  • Wednesday, Jan. 28 – Super Fan Stage: Zac Brown Band | HGTV Lodge: Thomas Rhett, Sam Hunt, The Cadillac Three
  • Thursday, Jan. 29 – Super Fan Stage: Calvin Harris | HGTV Lodge: Alesso, Jason Derülo, Magic!, Becky G
  • Friday, Jan. 30 – Super Fan Stage: Imagine Dragons & Snoop Dogg | HGTV Lodge: Young the Giant, Ingrid Michaelson, American Authors

Saturday night transforms the venue into DIRECTV Super Saturday Night, an invitation-only, celebrity-packed event widely regarded as the crown jewel of Super Bowl parties.

Interactive Experiences & Attractions

The festival kicks off with a cake-cutting ceremony by Food Network’s Duff Goldman and features a variety of attractions, including a mechanical bull, zip line, rock wall, bungee jump, and carnival-style shooting range. Fans can also participate in a Par 3 Closest to the Pin Contest, Football Skills Challenge, and enjoy refreshments at the Bud Light Biergarten.

Food Network brings the “Cutthroat Kitchen Experience” with opportunities to win cash and prizes. HGTV stars Jonathan Scott, Drew Scott, Anthony Carrino, and John Colaneri emcee concerts at the HGTV Lodge. Additionally, The Dan Patrick Show and The Rich Eisen Show broadcast live daily from the festival, featuring athletes, celebrities, and Hall of Famers leading up to the Big Game. FOX Sports 1 also covers the festival as its official broadcast location throughout the week.

Before the Big Game, the First Annual DIRECTV Super Fan Tailgate will be hosted by Chrissy Teigen and Tony Gonzalez. For the complete concert lineup, tickets, and festival updates, visit the DIRECTV Super Fan Festival website.

Planning your full Super Bowl weekend? Discover additional parties, concerts, and events in our 2026 Super Bowl Party Guide.

Join the conversation using #SuperFanFestival and be part of one of the most exciting events of Super Bowl weekend.