DIRECTV Super Fan Festival: The Ultimate Super Bowl Weekend Experience

DIRECTV is back with its star-studded, must-attend Super Bowl weekend experience: the DIRECTV Super Fan Festival. This unprecedented, three-day music festival brings together top performers, celebrity hosts, and interactive activities for fans from Wednesday through Friday in Glendale, Arizona, right across from the Super Bowl stadium.

Festival Highlights

The multi-stage festival features headline performances by Zac Brown Band, Calvin Harris, Imagine Dragons, and Snoop Dogg on the DIRECTV Super Fan Stage. Additional acts including Alesso, Thomas Rhett, Young the Giant, Ingrid Michaelson, American Authors, Jason Derulo, Sam Hunt, Magic!, The Cadillac Three, and Becky G will perform at the HGTV Lodge. Fans can purchase single-day tickets or a three-day pass through StubHub, which includes on-site parking.

The festival kicks off with a special cake-cutting ceremony by Food Network’s Duff Goldman, followed by a variety of activities including a mechanical bull, zip line, rock wall, bungee jump, carnival shooting range, and football skill challenges. Food, drinks, and interactive experiences like the “Cutthroat Kitchen Experience” provide fun for all attendees. Popular HGTV personalities Jonathan Scott, Drew Scott, Anthony Carrino, and John Colaneri will emcee concerts at the HGTV Lodge, while The Dan Patrick Show and The Rich Eisen Show broadcast live daily from the festival.

Saturday transforms the space for DIRECTV Super Saturday Night, the exclusive, invitation-only event featuring celebrity guests and special performances. Before the Big Game, the First Annual DIRECTV Super Fan Tailgate, hosted by Chrissy Teigen and Tony Gonzalez, adds another layer of excitement for attendees.

For full ticketing details, the complete concert lineup, and updates on the festival, visit the DIRECTV Super Fan Festival website. To explore more Super Bowl weekend events, parties, and concerts happening throughout the week, check out our 2026 Super Bowl Party Guide.

With music, celebrities, interactive games, and exclusive events, the DIRECTV Super Fan Festival is the ultimate kickoff to your Super Bowl weekend experience.