Brand The Yard | Yardfest College Tour: Florida A&M University at Will Packer Ampitheater – Tallahassee, FL

Brand The Yard Presents: The Ultimate HBCU Fall Tour

Get ready for the tour of the season, where vibes meet giveaways, free samples meet culture, and your favorite brands pull up to your campus.

Brand The Yard is your go-to for culture-forward experiences at HBCUs. We’re a luxe multicultural college marketing agency—and the sister company to Impressions of Beauty™—focused on connecting students with the brands they love in unforgettable ways.

This fall, we’re taking over during the most lit moments of the school year—Back-to-College and Homecoming—and we’re not coming alone.

Who’s Rolling With Us?

We’ve got a fire lineup of brands ready to pop out, drop samples, and vibe with you:

Palmer’s – Must-have skin + hair care to keep you glowing all semester

Andscape – Culture, sports, and exclusive student deals? Say less

SheaMoisture (Body) – Think…body care you need in your daily routine

Bevel – Grooming made for the culture. Bros, we got you!

LYS Beauty – Clean, inclusive makeup that just hits every time

From the energy of game days to step shows, this seamless tour offers endless opportunities to create unforgettable moments and connect with brands that get you.

✨ Pull Up On Us!

Pull up for:

Free product drops

Interactive activations

Photo ops & giveaways

All the vibes