Triad Dev Connect at Flywheel Coworking – Winston-Salem, NC

Speaker: Sam White, Founder, CEO, Guidance Grove Research

Title: People buy with their heart first, then justify it with their mind - the real reason selling features and benefits doesn't work

Summary: Most founders are taught to lead with their product's features and benefits, but that approach ignores the primary driver of human decision-making. In this talk, I break down why customers actually buy with their emotions first and use logic to justify those decisions later. Attendees will learn how to shift their messaging to align with these psychological triggers, helping them connect more deeply with their audience and drive higher conversion.

Bio: Sam White is the founder of Guidance Grove Research and a lifelong curious person who loves figuring out why people do what they do. With a background in food science, consumer insights, and growth strategy, she helps founders better understand their customers, make smarter bets, and grow with more confidence.

Join us on the last Wednesday of every month for Triad Dev Connect, an evening built for developers, UX/UI professionals, and digital creatives in the Triad, hosted by YohDev and Flywheel Coworking. Whether you’re writing code, designing interfaces, or helping shape user experiences, this is a space to connect, learn, and build together.

What to Expect:

• Networking and beer on tap, courtesy of Flywheel Coworking
• A developer’s perspective on going from solo to running a dev shop
• Casual networking with local technologists and creatives
• Planning for future meetups and community involvement

Who Should Attend:

Frontend and backend developers

UX/UI designers and product thinkers

Creative technologists

Career changers and aspiring devs

Anyone working in or adjacent to digital product development

Date & Time: Wednesday, November 18th, 5:30 - 7:00 – RSVP to secure your spot

Location: Flywheel Coworking

500 W. 5th St. Suite 800 | Winston Salem, NC 27101

Admission: Free – registration required as space is limited.

Organizer: Flywheel Coworking and YohDev