MAXIM SUPER BOWL PARTY
For the past few years, The Maxim Big Game Experience has been on of the top must-attend Super Bowl parties that takes place Big Game Weekend. The Maxim Super Bowl Party has become a staple event held during the NFL’s Super Bowl Weekend. Each year, Maxim continues to turn it up a level year after year, transforming the night into an unforgettable, immersive experience that will be remembered by all party-goers for the following years to come.
The Maxim Desert Nights – Big Game Weekend 2023 Experience will feature a curated theme that truly captures the hosting city of Phoenix and the surrounding areas. Always known for being held at unique venues, Maxim’s Big Game Weekend will be hosted this year at the Southwest Jet Center in Scottsdale on Saturday, February 11, 2023. Celebrities, athletes, models, influencers, and executives from all walks of life will come together for this VIP Event to celebrate the intersection of sports, nightlife, fashion, art, and music.
Inside Maxim Big Game Weekend 2022
Heidi Klum, Jeremy Renner, Dak Prescott and Ashley Greene were among the celebs, athletes, models and VIPs who attended the best parties of Super Bowl weekend.
MaximBet at the Market and Maxim Electric Nights took place Feb. 11-12 at City Market Pavilion in downtown L.A. Both events were powered by DIRECTV, produced by unKommon Events and featured high-octane performances from some of the biggest names in music.
The Chainsmokers perform at DIRECTV MaximBet at The Market Super Bowl weekend celebration, produced by unKommon events at City Market Pavilion DTLA in Los Angeles
(2022 Maxim Big Game Weekend)
The Chainsmokers, Lil Baby and Gunna performed Friday night, while surprise Super Bowl LVI Halftime Show performer 50 Cent hosted Saturday’s sets by Tiësto, Plastik Funk, DJ Vice and Loud Luxury.
50 Cent performs at the Maxim Electric Nights Super Bowl weekend celebration, presented by DIRECTV produced by unKommon events at City Market Pavilion DTLA in Los Angeles
(2022 Maxim Big Game Weekend)
Guests included former Maxim cover star Heidi Klum, Jeremy Renner, Dwight Howard, Dak Prescott, Jon Jones, Ashley Greene, Porsha Williams, Chuck Liddell, Jerome Bettis, Chord Overstreet, Elle Smith, Scott Evans and scores of pro athletes, models, actors, influencers and sports fans.
DIRECTV surprised partygoers with interactive moments throughout the venue and unveiled the DIRECTV Backstage Lounge, an exclusive space for 300-plus VIP guests, with catering by elite eatery Cipriani.
Guests enjoyed tasty specialty cocktails made with Jose Cuervo Tradicional Cristalino tequila, played 1980s-era video games in a custom-built Neon Arcade and sampled chilled Cuervo shots delivered by two artisanal ice luges.
MaximBet hosted an awesome interactive lounge featuring an NFL-themed drone show, an electrified stilt-walker and a digital “spin ‘n win” casino game that awarded partygoers with prizes including Big Game tickets, cash and electronics throughout the evening.
“The blending of sports and entertainment was on full display at the MaximBet Music at the Market and Maxim Electric Nights parties as fans were surrounded by celebrities and athletes while being entertained by some of the greatest musical performers in the world,” said MaximBet CEO Daniel Graetzer.
DJ Tiësto joins Heidi Klum and boyfriend Tom Kaulitz backstage Maxim Electric Nights at The Market Super Bowl weekend celebration, produced by unKommon events at City Market Pavilion DTLA in Los Angeles
(Photo courtesy: Cassidy Maldonado/Getty Images for unKommon events)
“Everyone wants to be closer to the action, to receive that rockstar treatment, and these events definitely delivered that each night. Plus, 10 lucky fans went home winners of rare NFTs that allow them to do it again and again for the rest of their lives. We couldn’t be more proud of the way this set up our sportsbook for success as we rollout across the country this year.”
BMW supplied a range of luxury vehicles for VIP usage and the all-new BMW iX was on display at both events, showcasing the only iX currently available in the U.S.
Porsha Williams attends Maxim Electric Nights at The Market Super Bowl weekend celebration, produced by unKommon events at City Market Pavilion DTLA in Los Angeles
(Photo courtesy: Tibrina Hobson/Getty Images for unKommon events)
SimWin Sports provided vintage arcade games and officially launched the SimWin Fantasy Sports League featuring Marshall Faulk, Mike Singletary, Jen Welters, Tracy McGrady and Simwin founder David Ortiz presented by NBA producer Frenchy.
Dallas Cowboys Quarterback Dak Prescott backstage at DIRECTV MaximBet at The Market Super Bowl weekend celebration, produced by unKommon events at City Market Pavilion DTLA in Los Angeles
(Photos courtesy: Cassidy Maldonado/Getty Images for unKommon events)
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