Way Out West Festival Featuring Cole Swindell at El Paso Convention Center – El Paso, TX

See Way Out West Festival Featuring Cole Swindell Live in El Paso on Saturday, September 26, 2026, Doors Open at 5:00 PM

Way Out West Fest is El Paso’s premier country music festival that promotes community, tourism and economic development by showcasing the diverse cultural characteristics, history and traditions within the Borderplex region. Join us in the heart of downtown El Paso, where the unique sights, sounds, and flavors of three states and two nations converge. Way Out West Fest is a celebration brimming with regional flair and talent, featuring a Chili Challenge, The Quest For The Best Margarita Contest, and live country music from nationally touring top country music artists. Welcome, as we invite you to EAT. DRINK. DANCE. EL PASO STYLE. Experience exceptional hospitality, delectable cuisine, and an enchanting climate – just a few of the reasons to celebrate WAY OUT WEST, where Texas begins and the Honky Tonk Fiesta never ends! NOTE TO VIP TICKET PURCHASERS: VIP Ticket Packages will be available for pickup at the Plaza Theatre Box Office 2 weeks prior to the event. EVENT IS RAIN OR SHINE.

Event is General Admission.

CLEAR BAG POLICY. EVENT IS RAIN OR SHINE. Main Box Office at the Plaza Theatre. Ages 3 and up require ticket for General admission access. ALL AGES require VIP Ticket to access VIP and a Cowboy Cantina Ticket to access the Cowboy Cantina Area. See elpasolive.com for more info. Lineup subject to change. NOTE TO VIP TICKET PURCHASERS: VIP Ticket Packages will be available for pickup at the Plaza Theatre Box Office 2 weeks prior to the event. Call the Plaza Theatre Box Office for more info at 915-231-1100.

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Planning to attend an event at El Paso Convention Center

Here’s what all Way Out West Festival Featuring Cole Swindell fans must know before attending an event at El Paso Convention Center. To ensure a stress-free experience, we recommend arriving at the venue at least 45 to 60 minutes prior to the scheduled start time. This allows ample time for navigating local El Paso traffic, securing parking, standing in long wait lines and passing through venue security.

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